Jewellery Brand
Lead Magnet & Email Funnel

The Challenge

A luxury Singapore jewellery brand needed a lead magnet that matched their premium positioning, not a generic opt-in. They needed a structured entry point that felt like the brand itself.

What I Built

A 3-part lead magnet system, designed to work as one seamless entry point:

• A landing page built on Canva Website, designed around the brand's green-gold palette
• Brand-aligned copy for the lead magnet and every email in the funnel
• Full Mailer Lite integration — automated delivery with intentional timing

The Outcome

An operational lead capture system matching the brand's premium feel, working reliably. The client focused on their product while the funnel ran consistently in the background.

Skills: Brand Narrative  ·  Lead Magnet Design  ·  Email Funnel  ·  Canva  ·  Mailer Lite  ·  UX Writing