Each of these started the same way — a process that lived in someone's memory, spread across tools, and depended on them to keep moving. What follows is what was built, and what changed.
A luxury Singapore jewellery brand needed an entry point that matched their premium positioning, not a generic opt-in. A three-part lead magnet system with full Mailer Lite automation, built to feel like the brand itself.
Brand Narrative · Lead Magnet Design · Email Funnel · Mailer Lite
Read the case studyA mentor's paid consultation service, made self-running on entirely free tools. Booking, payment confirmation, and follow-up now happen end to end without her touching any of it.
Booking Flow · Payment Confirmation · Automation · Handover Documentation
Read the case study445+ unread emails, no triage, and a calendar overlapping across four time zones. Restructured into a self-running admin system with five smart label categories, priority filters, and theme blocks.
System Design · Workflow Mapping · Gmail · Google Calendar
Read the case studySolo coaches struggle to keep client progress, goals, and session notes in one place. A Notion tracker designed to product standard and published on Etsy — working as both a sellable product and a ready-to-deploy client deliverable.
Notion · Database Architecture · Product Design · Client Systems
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